Creating extraordinary shopping experiences through relationship selling and storytelling.
OUR SERVICES
Creating the resort retail experience is a passion project for us. We thrive on uncovering the unique personality of your property and building a story around its charm. We know the right product + the right people + the right place creates an iconic and memorable experience that purposefully yet organically adds to your bottom line while enhancing the guest’s stay. Let us help tell your story.
Madsen + Ales specializes in operations — with emphasis on full retail operation management that includes buying, merchandising, training, store openings, and creative events. Learn more below.
We have a keen eye for recognizing the personality of a property and aligning the design, surroundings, and offerings in the store(s) to attract guests to step inside. We believe that every store should have a clear identity, giving guests a reason to want to stop and shop.
VISION + MASTER PLAN
With our years of experience and extensive reach in the hospitality industry, comes supportive relationships with our vendors. That equals great incentives and support for our clients. Additionally, we love finding unique local collections that share our love for local talent!
SOURCING
These are a few of our favorite things! It’s true that planning a purposeful “pop-up” or special shopping event is a great way to amp up the retail therapy for your guests. Let us help you create unique and memorable events that strengthen guest loyalty.
TRUNK SHOWS + POP-UP SHOPS
We start by creating a story that aligns with your guest experiences and source products and décor to tell that story. We look at things like what type of shelving to use to allow the light to carry through, to the details of how an item is folded to show a unique stitch. There’s a method to our madness which means it’s teachable to your team.
MERCHANDISING
Every guest deserves the best service - every time. And it’s our job to know what that means for each guest. We train your team to anticipate your guest’s needs and consistently exceed their expectations. We believe in leading by example and look forward to working the floor with your team, providing an encouraging and engaging environment.
TRAINING + INCENTIVES
It’s so important to have a team of people who are aligned with the personality of your store, its mission, and who are genuinely excited to take care of people. We also ensure your team has the product knowledge to educate guests, offer incentives that inspire and reward your team for going the extra mile, and an org chart that supports your bottom line.
RECRUITMENT + TEAM SELECTION
“I understand how challenging it can be to try to run a business at 100% with 30% staff. That’s where we step in and fill those gaps.”
- CARRIE (ALES) UMMEL, OWNER + CEO